Zeller Taps JLL to Lease Atlanta Office Tower

The real estate company acquired 100 Peachtree in May and has selected design and architecture firm Gensler to spearhead renovations at the property.

100 Peachtree
100 Peachtree

Zeller Realty Group selected JLL to lease a Class A, 620,000-square-foot office tower in Atlanta’s Fairlie-Poplar neighborhood. The owner is transforming 100 Peachtree into an urban center through a speculative office program, building modernization and on-site programming.

Located at 100 Peachtree St., the property represents Chicago-based Zeller’s second investment in the market. The real estate firm shelled out $90 million for the office asset in May and paid $54.7 million for Premier Plaza in December 2016, according to Yardi Matrix. Amenities at 100 Peachtree include 24-hour security, fitness center, conference facility and on-site dry cleaning.

Improvement details

The team of Managing Director Kevin Lott, Vice President Brooke Dewey and Leasing Associate David Horne are leading marketing and leasing efforts at the property. Design and architecture firm Gensler is overseeing building renovations and re-design of the 18th-floor amenity center. In addition, Zeller is launching an innovative speculative office program on the third floor of 100 Peachtree, known as “Spur”. The real estate firm has selected four local architects to create four office suites designed to engage the community in a discussion on workplace trends and the future of the work. The program kicked off last month with delivery estimated for 1Q 2018.

“JLL is a trusted partner and has significant experience repositioning assets to maximize value for both the tenant and the landlord,” said Mark Vollbrecht, principal at Zeller Realty Group, in prepared remarks.

The Boston Consulting Group recently inked a 40,000-square-foot lease at 100 Peachtree. The company will occupy two floors and plans to invest nearly $9 million into its new space that will be designed by Atlanta-based VeenendaalCave. BCG’s expansion at 100 Peachtree could potentially create upwards of 500 jobs over the next decade.

Image courtesy of 100 Peachtree